How I Created a Web 2.0 Buzzword
I interviewed Marc Perramond, Director of Product Management for Insideview. Marc created the world Socialprise, which stands for social applications in the enterprise. Socialprise is one of the latest Web 2.0 buzzwords that has recently caught on. In the period of 3 months, the word has gone from a couple results in Google to over 22,5000 results. In this podcast, he explains how he came up with the word, how it became viral, and how he views the social enterprise market.
Tags: Buzzword, CRM, Social Networking, Viral Marketing, Web 2.0